For chiropractors. By a chiropractor.
Free 10-minute practice checklist

Are you making any of these 5 mistakes?

Most practices losing new patients aren't losing on care. They're losing on Google, on their website, and in the follow-up. Watch this short video to find the leaks in yours.

Jerry Dreessen DC
Founder & CEO, The Chiro Growth Lab
Who's behind this checklist
35+ years as a practicing DC (since 1988)
Third-generation chiropractor
Clinic director, Back to Action Chiropractic
Owner of a digital marketing agency serving local businesses
Cleveland University: Trauma, Hospital and Primary Spine Care Qualified
Affiliate Faculty, University of Western States
Board-eligible, Chiropractic Orthopedics
Author, Help Me Eliminate My Pain Doc!

"I've run a practice through good months and slow months. This checklist is the exam I wish someone had given my marketing years ago."

Does any of this sound familiar, Doc?

You're a good doctor. But somewhere between the adjusting table and the internet, patients are slipping through.

Tech keeps changing
Google, AI search, social. Every month there's something new you're supposed to keep up with.
You're spending, not sure it's working
8 to 15% of revenue goes to marketing, and you can't say which dollars bring patients in.
Feast or famine
New patient flow and cashflow are great one month and tight the next.
Facebook with half a plan
You post when you can and have a little help, but it isn't moving the schedule.
Your website needs an adjustment
You know it. You just haven't had the time or the right person to fix it.
You want to grow
Without becoming a full-time marketer or getting sold something you don't need.

None of that makes you a bad doctor. It means your marketing has gaps nobody has diagnosed yet.

Inside the free checklist

The 5 mistakes, and the fix for each

  1. 1
    Your Google Business Profile is undiagnosed. Patients decide whether to call you here, before they ever see your website.
  2. 2
    Booking takes more than one click. A patient in pain won't fill out five fields. They'll call the next practice.
  3. 3
    Your website skips the real first-visit questions. Insurance, cost, and "will it hurt?" If you don't answer them, they leave.
  4. 4
    You're invisible in "near me" searches. Not in the top 3? Those patients book elsewhere, whoever gives better care.
  5. 5
    Leads who don't book right away disappear. No follow-up system means warm leads go cold for no reason.
15 yes-or-no questions. Score your practice in 10 minutes and know exactly what to fix first.
Why a chiropractor, not just an agency

Most marketers have never adjusted a patient

They don't know what a new patient asks on the first call, why a care plan stalls at visit six, or what a slow Tuesday does to your month. I do. The Chiro Growth Lab was built so every person who touches your marketing is trained to think like a DC.

Get foundOn Google, maps and AI search
Get chosenBuild trust before the first call
Get growingSteadier new patient flow

Run the exam on your marketing

Get the checklist in your inbox in about a minute. Score yourself tonight. Know what to fix by tomorrow.

Written by a practicing DC
Most fixes take under 20 minutes
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This checklist is educational. Results vary by practice and are not guaranteed.